Our Team



Simon McEvoy

Simon is a multi-award winning strategist with over 10 years working on blue-chip clients like Unilever, Microsoft, Sky and Capital One. He is a widely published author and thought leader with a passion for social impact and behaviour change. This has led him to working on some interesting projects, like getting millions of men (including Hugh Jackman) to grab their balls for testicular cancer awareness, or becoming a B Corp Leader.

Personally, he has been shortlisted for the Global WARC and Admap Strategic Essay writing award, is an Alumni of the Marketing Academy and sits on the Alumni Council. 


Michelle Keaney

An inaugural scholar of The Marketing Hall of Legends, a Marketing Week Rising Star and listed as one of The Observers Future 500, Michelle is acknowledged as being one of the most talented marketers shaping industry and the third sector.

Her career is an eclectic mix of business and consumer sales and marketing which saw her leading the major retail marketing drive for Disney and establishing the UK Marketing Capability function for HEINEKEN, as well as running an award winning social enterprise. Michelle is also Partnership Director for The Marketing Academy and Chair of Judges for The Marketing Week Engage Awards.


Our Advisory Board


Mark Cuddigan

Mark is the Managing Director of Ella's Kitchen and brings with him a wealth of experience of driving a hugely successful business forward with Purpose as the orientation point for everything they do.


David Picton

David is the Chief Sustainability Officer at building services firm Carillion PLC. He has experience across technology, media and service sectors, in government and commercial contexts, both B2B and B2C. First (BSc) and postgraduate degrees (MA, MBA), plus professional chartered status (CIPS, CILT)



Heather Graham

Heather is an executive coach who has a long history of working with senior executives facing demanding situations including leadership challenges, career transition and achieving work/life integration.