Mission-led Business Review findings published

We’re very pleased to announce the report from the Mission-led Business Review has been published today. The purpose of the review and it’s recommendations is to build an economy here in the UK that works for everyone and that plays to our strengths as a nation, as innovators and leaders.

Simon McEvoyComment
Consumers willing to pay more for Purposeful Brands

Responsible consumption (RC) brands have now overtaken ‘conventional’ brands in terms of growth rate, according to IRI and Boston Consulting Group’s 2015 European study. The research finds that RC products experienced 8.5% growth in 2013/14, compared to a growth rate of 4.5% for conventional products. Furthermore, it finds RC products are able to command a higher price point, on average 58% (and as much as 113%) more.

Simon McEvoyComment